The16th Malaysia International Halal Showcase (MIHAS) opened on 3 April with the tagline of Think Halal, Think MIHAS. The organizer recorded as many as 7,000 visitors on the first day, compared to 4,000 last year, and it is expected to reach 25,000 in total by the last day. Finding a Road to the Halal Market at MIHAS 2019; MIHAS 2019 to MalaysiaInternational Halal Showcase (MIHAS) Date: 3 - 5 April 2019: Venue: Malaysia International Trade and Exhibition Centre (MITEC) Organize By: MATRADE, Managed By : HW Lima Sdn Bhd: Product Category: Food & Beverages, Pharmaceuticals, Cosmetics, Finance, Tourism, E-Commerce, Logistics: The16th Malaysia International Halal Showcase. The 16th edition of MIHAS took place from the 3rd to 6th of April 2019 in Kuala Lumpur, Malaysia.. Its purpose was to defend and protect Halal market. 778 companies from 32 countries have participated and presented their solutions to improve and support the Halal cause. Weare excited to announce that Global Haltech will be participating in the upcoming Malaysia International Halal Showcase, MIHAS 2019 to be held at MITEC, KL from 3rd to 6th April 2019. MIHAS 2019 is an event that covers the entire spectrum of the Muslim lifestyle demands from F&B, Pharmaceuticals, Cosmetics, Halal Ingredients, Tourism GetThe Recognition Your Business Deserve. MIHAS Awards is an event that pay homage to MIHAS Exhibitors for creativity in booth design, innovation in products and services and promotion of MIHAS through social media platforms. Best exhibitors of MIHAS 2022 in creative Booth Design are automatically eligible to under go the selection. KUALALUMPUR (Dec 27): The Malaysia International Halal Showcase (MIHAS) 2019, to be held from April 3 to 6 next year, is expected to attract the biggest number of exhibitors in the event's history.Around 1,000 companies are expected to participate at the 16th edition of MIHAS, dubbed the world's largest halal trade fair, said Malaysia External . Malaysia External Trade Development Corporation MATRADE, the National Export Promotion Agency of Malaysia, will organize the 16th Edition of Malaysia International Halal Showcase MIHAS 2019 at Malaysia International Trade and Exhibition Centre [MITEC], Kuala Lumpur, Malaysia from 3rd to 6th April 2019. As the world premier halal industry event, MIHAS will serve as a platform to experience and source Malaysia’s well-known Halal products and services. This 16th edition of MIHAS will showcase exhibitors from more than 30 countries with products and services ranging from a Halal Consumables Agriculture Produce, Processed and Ready-to-Eat Products, Chocolate & Dairy Products, Confectionery, Poultry & Seafood Products, Beverages, Food Chemicals, Emulsifiers & Ingredients, Additives, Herbal Products, Food Technology; b Non-Food Halal Products Perfumery, Toiletries, Cosmetics, Household Detergent; c Halal Pharmaceuticals Age-based Nutrition, Antioxidants, Medicine, Vaccine, Vitamins, Fortified Food & Beverage, Health Supplements; d Halal Certified Premises Hotels & Restaurants, Catering Services, Food Packaging & Machinery, Logistics, Warehousing; and e Islamic Finance, Investment, Banking & Takaful Commercial Banks, Electronic Banking, Islamic Financial Institutions and Consultants, Islamic Unit Trust, Islamic Capital Markets, Takaful Insurance and Hibah Wills. In conjunction with MIHAS 2019, MATRADE is please to invite your company to participate in a pre-arranged, One-to-One Business Meeting Session on Tuesday, 2nd April 2019. Selected Foreign Buyers are entitled for complimentary accommodation up to 4 days 3 nights, 1st to 4th April 2019 and transport hotel to business meeting and exhibition venues only. To maximize your experience, Buyers are advised to arrive Kuala Lumpur on 1st April 2019 and depart 4th April 2019. You may continue for additional stay at your own cost and are encouraged to follow-up with Malaysian companies factory visit. Interested buyer should contact MATRADE Chennai and submit the completed Registration Form with clear description on the interested products/services before 1st February 2019. For additional information, please log on to or you may contact Mr. Muzzafar / Mr. Ram of MATRADE Chennai at Tel +91 44 2431 3722/ 3724 or email chennai Attached are the Registration Form, Tentative Programme and Products / Services Code for your reference. Product Service Code-INSP 2019 Letter of Undertaking MIHAS 2019 Buyer Registration Form – INSP MIHAS 2019 Tentative Programme – INSP MIHAS 2019 MIHAS continues to empower the Global Halal Industry The global halal industry has grown tremendously over the past years. According to the State of the Global Islamic Economy Report published by Thomson Reuters in association with Dina Standards, the global halal economy isworthan estimate of US$ trillionacross the food, health, and lifestyle sectors,while Islamic finance assets were estimated to have reached US$ trillion in 2019. Malaysia has always been at the forefrontof this growth. This is due to its pioneering efforts in developing various facets of the halal economy andits position as a global halal hub. A major platform for this growth has been the Malaysia International Halal Showcase MIHAS. Organised byMalaysia External Trade Development Corporation MATRADE, MIHAS has provided global halal suppliers and buyers a credible platform to network and do business for about two decades. Adapting to the Pandemic with Virtual Technology The previous edition of MIHAS in 2019 saw incredible success, with the participation of over 1,000 exhibitors from 44 countries and creating over billion in potential sales. The year 2020, proved to be a challenge, mainly due to the COVID-19 pandemic,which caused uncertainties across the globe, disrupted the global supply chain, and ultimately reshapedtoday’s economic landscape. As 2021 rolled in, MIHAS decided it was time to rise above the challenges of the global disaster and pioneered its first virtual showcase. With the theme “Empowering Halal, Tomorrow, Together”, the 2021 showcase began on 9 September and concluded on 31 December 2021. Digital technology proved its relevance during the pandemic as MIHAS incorporated cutting-edge technological innovations in its virtual version. MIHAS 2022 featured virtual exhibition booths that were brought to life via a full multimedia microsite. Trade visitors could view the products and services showcased from the safety and comfort of their homes. Being fully online also allowed exhibitors to connect with trade visitors from overseas, with live chat being a helpful mode of communication 24 hours a day, seven days a week. In addition, AI-assisted business matching sessions enabled MIHAS exhibitors to better network with trade visitors and communicate with participants. Other activities included live knowledge sharing sessions, conferences, and webinars with market leaders offering trade visitors and exhibitors more networking opportunities. Exhibiting brands benefitted from real-time data access that is crucial for analysis and brand development, and to remain competitive in today’s highly digitalised environment. Succeeding Despite the Obstacles The option of securing virtual booths was popular with exhibitors, with the added services being around-the-clock accessibility which was particularly convenient for international visitors from different time zones. They were also supported by MATRADE's 46 international offices. Mr. Mohd Mustafa Abdul Aziz, MATRADE’s Chief Executive Officer noted that the virtual exhibitors performed very well, with strong sales across all the sectoral pillars that MIHAS was championing. It is apparent that MIHAS has made a strong comeback despite twoyears of absence and being presented for the first time through a virtual format. There were initial concerns if the industry will react positively to the virtual format, and to our pleasant surprise, the response has been overwhelming”, he stressed. MIHAS 2022 experienced strong increase in the number of participants from international companies, highlighting the trust among global business communities towards the event. This year’s virtual showcase had exhibitors from 43 different countries, including first-time participants from Mexico, Guatemala, Colombia and Trinidad and Tobago. With the intention to widen perspectives about the halal industry, the virtual event showcased the 12 key pillars of MIHAS – each representing a growing halal market across the globe. The 12 key pillars were food and beverage education pharmaceuticals services and enablers franchise modest fashion Islamic finance cosmetics and personal care media and recreation Muslim friendly travel e-commerce and food technology Among the 12 pillars, sectors that recorded the highest total sales were Islamic financial services, food andbeverages, pharmaceuticals, toiletries & cosmetics, prepared food, and palm oil products. In line with the Halal value system, there is a growing global trend of consumers preferring cruelty-free brands that areethical and responsible in their business practices. Towards this end, MIHAS 2022 also emphasised areas related to sustainable innovations and initiatives. MATRADE aspires for next year’s 18th editionto run on a bigger scale, further improving on the integrated hybrid format of both physical and virtual configuration in hopes of reaching out to more Halal industry players. Contact MATRADE's 46 Worldwide Offices Now 17th Malaysia International Halal Showcase from 9 Sept 2021 By Rafiq Vayani KUALA LUMPUR The world’s largest halal trade fair, Malaysia International Halal Showcase MIHAS 2019, organised by Malaysia External Trade Development Corporation MATRADE, returns for its 16th edition gathering the biggest congregation of halal businesses to date. With over 1,000 booths displayed, MIHAS 2019 brings together buyers and sellers from over 44 countries to Kuala Lumpur. MATRADE’s Chairman Tan Sri Dr. Halim Mohammad during press conference MIHAS 2019 plays an even bigger role for the growth of halal industry globally by highlighting emerging halal sectors apart from Food & Beverages, such as Islamic Finance, Pharmaceutical, Logistics, Cosmetics, Travel, Modest Fashion and eCommerce. According to MATRADE’s Chairman Tan Sri Dr. Halim Mohammad, this strategic approach will strengthen the awareness on the halal’s potential and its values to the economy to the world community. “Malaysia boasts a comprehensive ecosystem for the Halal industry development. This includes Halal certification systems, standards and regulations, infrastructures, incentives, human capital and Islamic banking that is supported by effective frameworks from Governmental institutions. This leads to a holistic Halal ecosystem and provides a great opportunity for us to market our local halal brands globally,” he said. MIHAS 2019 Meanwhile, MATRADE’s Chief Executive Officer, Dato’ Wan Latiff Wan Musa mentioned, in responding to the growing acceptance for Halal products and services, MATRADE uses MIHAS as a means to include Malaysian companies into the global supply chain and for the world’s businesses to collaborate with each other. “In enhancing the competitiveness of Malaysian companies in international trade MATRADE will execute its initiatives to improve the companies export readiness, strength in market orientation and industry engagement. MIHAS is a perfect platform for us to address these,” Dato’ Wan Latiff said. MIHAS 2019 MIHAS 2019 is part of the Global Halal Summit GHAS launched today by YB Datuk Seri Dr. Mujahid bin Yusof, Minister in the Prime Minister’s Department. The launch of GHAS marked the opening of MIHAS 2019 and was attended by Dato’ Lokman Hakim Ali, Secretary General of Ministry of International Trade & Industry MITI, Datuk Haji Mohamad Nordin bin Ibrahim, Director General of JAKIM, Tan Sri Dr. Halim Mohammad, Chairman of MATRADE, Datuk Dr. Afi-fi Al-Akiti representing the Palace of Perak and Mr. Hairol Ariffein Sahari, Vice President of the Halal Industry Development Corporation. Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy. This year, MIHAS will take place from 3-6 April 2019 at MITEC and will feature an exhibition of halal products and services from over 44 countries, global business matching programmes International Sourcing Programme, Hosted Buyer Programme and MIHAS Connect, conferences and seminars held in conjunction with MIHAS, product launches and many more. MIHAS 2019 is open for trade visitors from Wednesday, April 3 to April 5 and open for the public on Saturday, April 6, 2019, from 10 am to 7 pm at Malaysia International Trade & Exhibition Centre MITEC, Kompleks MITEC No. 8, Jalan Dutamas 2, Kuala Lumpur. THURSDAY, 4 APRIL 2019, KUALA LUMPUR The world’s largest halal trade fair, Malaysia International Halal Showcase MIHAS 2019, organised by Malaysia External Trade Development Corporation MATRADE, returns for its 16th edition gathering the biggest congregation of halal businesses to date. With over 1,000 booths displayed, MIHAS 2019 brings together buyers and sellers from over 44 countries to Kuala Lumpur. MIHAS 2019 plays an even bigger role for the growth of halal industry globally by highlighting emerging halal sectors apart from Food & Beverages, such as Islamic Finance, Pharmaceutical, Logistics, Cosmetics, Travel, Modest Fashion and eCommerce. According to MATRADE’s Chairman Tan Sri Dr. Halim Mohammad, this strategic approach will strengthen the awareness on the halal’s potential and its values to the economy to the world community. “Malaysia boasts a comprehensive ecosystem for the Halal industry development. This includes Halal certification systems, standards and regulations, infrastructures, incentives, human capital and Islamic banking that is supported by effective frameworks from Governmental institutions. This leads to a holistic Halal ecosystem and provides a great opportunity for us to market our local halal brands globally,” he said. Meanwhile, MATRADE’s Chief Executive Officer, Dato’ Wan Latiff Wan Musa mentioned, in responding to the growing acceptance for Halal products and services, MATRADE uses MIHAS as a means to include Malaysian companies into the global supply chain and for the world’s businesses to collaborate with each other. “In enhancing the competitiveness of Malaysian companies in international trade MATRADE will execute its initiatives to improve the companies export readiness, strength in market orientation and industry engagement. MIHAS is a perfect platform for us to address these,” Dato’ Wan Latiff said. MIHAS 2019 is part of the Global Halal Summit GHAS launched today by YB Datuk Seri Dr. Mujahid bin Yusof, Minister in the Prime Minister’s Department. The launch of GHAS markedthe opening of MIHAS 2019 and was attended by Dato’ Lokman Hakim Ali, Secretary General of Ministry of International Trade & Industry MITI, Datuk Haji Mohamad Nordin bin Ibrahim, Director General of JAKIM, Tan Sri Dr. Halim Mohammad, Chairman of MATRADE, Datuk Dr. Afifi Al-Akiti representing the Palace of Perak and Mr. Hairol Ariffein Sahari, Vice President of the Halal Industry Development Corporation. Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy. This year, MIHAS 2019 will take place from 3-6 April 2019 at MITEC and it will feature an exhibition of halal products and services from over 44 countries, global business matching programmes International Sourcing Programme, Hosted Buyer Programme and MIHAS Connect, conferences, seminars, product launches and many more. Quick Links

malaysia international halal showcase 2019